Feel the Thrill of Formula One™ with Hisense and Red Bull Racing
Hisense, China’s leading consumer electronics brand, is leveraging its successful partnership with Formula One™ team Red Bull Racing in the Philippines to raise brand awareness and highlight its newest 4K Ultra HD TV.
The Hisense K322 4K Ultra HD TV is a revolutionary step in display technology. It boasts a 4K 3840×2160 display resolution that gives you an exquisite viewing experience and delivers a super vivid and ultra-clear picture quality. Its Quad-core 4K processor results in faster and smoother processing of 4K videos and it also includes HEVC codec for streaming Ultra HD content. You can also view your favorite media files via its USB and HDMI connectivity and its smart function lets you access online apps with just a click of a button.
As one of the most successful teams in the prestigious sport of Formula One, Red Bull Racing has used cutting edge technology and a carefully planned strategy to win four World Championships in the past decade. This makes it a perfect match for Hisense, a proud global brand that challenges and stays ahead of its competition by continuously innovating and providing best-in-class electronic products to its consumers.
As part of the agreement between Hisense and Red Bull Racing, Hisense televisions are used by the team at their factory in Milton Keynes, England and at the track.Moreover, the Hisense logofeatures on the nose cone of the team’s 2016 car, the RB12, driven by Daniel Ricciardo and Max Verstappen, two of the most well-known and competitive drivers on the Formula One™ circuit.
Hisense has continuously showcased its products and has raised its brand awareness globally through an array of other global sports sponsorships such as NASCAR, the Australian Open, German soccer club FC Schalke 04, and the UEFA Euro 2016 Championship.
Hisense has been present in the Philippine market since 2014 and is exclusively distributed by Finden Technologies, Inc. From beginnings as a young brand in the Philippines, it has become one of the market leaders in terms of quality among affordable TV brands.
Hisense’s partnerships have expanded its global presence, and after establishing itself in the Philippines, Hisense aims to educate Filipino consumers about its products through campaigns with Red Bull Racing, making it the brand of choice through its high quality products and reasonable prices.
This is just the start. Expect more thrilling and exciting campaigns, promotions and products from Hisense Philippines.